The minister of finance says nothing “aids communication as much as music” in the Caribbean island.
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KINGSTON: Jamaica's central bank thinks the country's economy is doing very well and it is using an instantly recognizable symbol of the island to get this message to the people: reggae music. In the bank's latest video, reggae artist Tarrus Riley uses his throaty vocals to praise low, stable and predictable inflation as being what the bass-line is to reggae music. Just over seven years ago, the government's debt was close to 150 percent of the country's GDP, unemployment was over 15 percent, and economic growth was just under 1 percent annually. Now, the debt-to-GDP ratio is set to fall below 100 percent in this year's budget, more people are employed than at any time in the country's history, with unemployment at 8 percent, and there have been 18 consecutive quarters of growth.So the Bank of Jamaica decided to use of reggae to spread the government's message that the country is experiencing an economic turnaround.According to King, Jamaica was among the worst-performing economies in the world.
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