Chef Joseph Yoon refreshes a display of the different edible bugs available for lunch at the Edible bug festival "Brooklyn Bugs" in the Brooklyn borough of New York, U.S. September 1, 2017. REUTERS/Stephanie Keith
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WASHINGTON: From caramelized zucchini bites to candied crickets, scientists have come up with a foolproof way to encourage healthy eating: Don't call it healthy. Convincing people to eat plant-rich diets, avoid junk food and care about nutrition is seen as critical to global human health and tackling climate change, which itself threatens droughts and extreme weather that disrupt food supplies.For poor diet has now overtaken smoking as the world's biggest killer, according to the latest Global Burden of Disease study, causing 20 percent of deaths globally in 2017 .Using different names for the same foods, one study found "slow-roasted caramelized zucchini bites" sold far better than "lighter-choice zucchini," and "twisted citrus-glazed carrots" outsold "carrots with sugar-free citrus dressing".U.S. retail sales of plant-based meat substitutes grew by more than 23 percent last year to exceed $760 million, according to sales data analyzed by The Good Food Institute, a nonprofit promoting plant-based alternatives to animal products.
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