Watch iT will also have to jostle for screen time with the pirated content widely available across the Arab world.
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Egypt's first video-streaming app launched this month just in time for the Muslim holy month of Ramadan, the high season for the television industry, but its debut has been panned by critics for high prices and technical failures.The platform is owned by the Egyptian Media Group and offers 15 exclusive series produced in Egypt especially for Ramadan, for a monthly fee of 99 pounds ($5.80).In the age of international streaming platforms like Netflix and Amazon, the moment is right for such a switch in Egypt, but critics say the Ramadan series industry is not up to the challenge.Egypt is the Arab world's most populous country and more than 40 percent of its 100 million residents have internet access.
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