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Rihanna, the first black woman in history to head up a major Parisian luxury house, is unveiling her first fashion designs for Fenty at a pop-up store in Paris. The collection, named after the singer-turned-designer's last name, comprises ready-to-wear, footwear, accessories and eyewear and is available for sale in Paris' Le Marais area from Friday and will debut online May 29 .Fenty says the brand will be based in Paris, like its parent company, conglomerate LVMH, but will operate from a digital flagship on a "See-Now-Wear-Now" model forgoing to usual luxury fashion seasonal previewed designs.
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