The Muslim holy month of Ramadan, with its long days of fasting and prayer, is being reshaped by technology.
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The Muslim holy month of Ramadan, with its long days of fasting and prayer meant to draw worshippers closer to God and away from worldly distractions, is being reshaped by technology. People in the Middle East spend close to 58 million more hours on Facebook during Ramadan and watch more YouTube videos -- everything from beauty tips and recipes to sports and TV dramas -- than any other time of the year, making the holy month not only the most important one for Muslims, but also the prime time of the year for advertisers.People stay up a lot more at night during Ramadan and have more downtime -- especially before iftar, the evening meal that breaks the daylong fast, and the suhoor, when people gather to eat before another day of fasting.Put another way, there are almost 2 million hours of additional time spent daily on Facebook in the Middle East during Ramadan.People also spend 27 percent more time watching religious content on YouTube in Ramadan.
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