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It's school supply time and there's no shortage of nifty backpacks, pencil cases, erasers and more for kids young and older.The sum families will spend on supplies this year is up slightly over last year, according to the National Retail Federation, based on a poll of 6,178 U.S. consumers conducted in July. The average family with kids in kindergarten through 12th will spend $669.28 on apparel, shoes, supplies and electronics, up 5 percent from last year, according to the trade group's 2014 Back-to-School Survey. Since 2009, the retail federation has been assessing how the U.S. economy affects school supply shopping. It has found that while spending has loosened up slightly this year over last, more families are going for store brands or generic items for school – 34 percent when compared to 32.8 percent last year, the survey said. Here's a look at what's cool for school this year:PARTNERSHIPS AND LICENSED PRODUCTS
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