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Several nail parlors in Beirut said that they've noticed a significant uptick in the number of male clients requesting manicures and pedicures over the past few years, a trend that is continuing to rise.Men getting manicures is nothing new in many places around the globe. According to Aouad, men in Southeast Asia regularly get manicures and pedicures for hygienic reasons. Aouad thinks that this mentality is dated.The Daily Star spoke with several nail spas in Beirut and most said their clientele consisted of professional men, often holding executive positions in their companies, though this profile differs depending on the place.Scholl's Verdun branch, which only offers pedicures, said that they have been accepting men for a long time and some of their clients are lawmakers. They said that most of them are driven by medical reasons, such as ingrown nails. Mark has been having his nails done for a year and a half. Previously, he was a self-confessed serial nail-biter and started getting manicures to keep his nails clean and stop biting them. Aouad is very aware of the stigma at her spa so she tries to create an atmosphere that is welcoming to men.Aouad said that men are her most loyal customers and when all's said and done: men love to be pampered.
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