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BEIRUT: La Rose de Sim is a Lebanese handmade handbag and jewelry brand that embraces a special mission: keeping heritage alive.In business for almost three years, La Rose de Sim was first launched during the Afkart Exhibition of 2013, and operated from a boutique in Zalka, before relocating to a 110-year-old renovated traditional Lebanese house on Monnot Street in Ashrafieh.The new shop was inaugurated during Beirut Design Week 2015, in the first week of June. Habache also designed a collection of handbags shaped as the iconic traditional tarboosh flat-topped red hat with its side swept black tassel, dating back to the Ottoman era.The bags featured prints like nostalgic paintings of a traditional Lebanese couple or modern graffiti art about Beirut.Save Beirut Heritage is a cultural organization, founded in 2010, which aims to preserve and increase awareness about Beirut's architectural heritage that is threatened by extensive and unorganized urbanization.Although vintage, pop art and nostalgic designs have been a feature of many Lebanese accessory brands, Habache is adamant that La Rose de Sim is adding a new flare to the market in Lebanon.
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