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As ABC Ashrafieh unveiled its very own men's lifestyle spot Wednesday, the department store explored the ever-growing love affair between fashion, design and contemporary art, in collaboration with the nonprofit organization House of Today and KA Modern and Contemporary Art Space. Literally taking the traditional men's department store to a whole new level, L3 is meant to offer an all-encompassing shopping experience in a luxurious retail space. There are over a dozen international designers available, including Ralph Lauren, Calvin Klein, Sandro, Hackett, Vilbrequin, Paul & Shark, Tiger of Sweden and Boggi Milano. Speaking to The Daily Star, Director of House of Today Jessy Bustros explained the choice of designers.Providing a platform for emerging designers isn't the only positive outcome.Dalida Nahas, ABC's marketing director, elaborated on the nature of the collaboration. The key conversation, however, is the juxtaposition of an exhibition dedicated to Lebanese women artists in a space exclusively for men.The architect Karim Bekdache curated the exhibition and featured some of Lebanon's most influential historic female artists.
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