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In a dark factory tucked beneath the highway in Burj Hammoud, a handful of craftsmen work with ancient tools in a cloud of sawdust.Joseph Tohme & Sons is now run by its founder's son, Elie."My hobby was music and I learned to be a DJ ... It's completely different being a DJ [to] working in handmade wood".When he took over his father's business, Tohme also inherited a profound respect for traditional woodworking methods. Despite this respect for tradition, Tohme feels liberated in his new directorial role, and believes his youth has helped to energize the business. Since taking over, Tohme has led the business in new directions, using modern technologies to reach new markets. The production time of each board is one week to ten days; the factory produces roughly 100 pieces per month.Tohme knows that he could increase his output using even more new technology, outsourcing more of the artisans' work.
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