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Most aspects of Blatt Chaya are influenced by a heavy dose of nostalgia, from the design of the cement floor tiles the company has been making since the late 19th century, to the techniques used to make them. But Blatt Chaya, for the first time in its history, is expanding beyond its tiled staples – offering a new range of homeware products, which launched last week at Caritas Liban Secteur Ashrafieh's two-day fundraising event held Thursday and Friday. The new range has humble beginnings. Youmna Zard, who took on the position of managing director at the company last month, had been using Blatt Chaya's signature tiles for various applications around her home, as drink coasters or platters. Blatt Chaya continues to be run by Zard's grandfather Edgard Chaya, who took on the business from his own grandfather.As she has become increasingly involved in the company, Zard has found that Blatt Chaya's history and method of working has come to influence her own way of life. Blatt Chaya's methods, however, set them apart, and they have no plans to change.
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