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From the sensual aroma of Sicilian wine to singsongy Italian chattering, there was no escaping "la dolce vita" at the Four Seasons Hotel in Beirut Thursday, thanks to the Italian Embassy in Lebanon and the Italian Trade Agency.During the day, the workshop's attendees were mostly representatives from Lebanon's food and beverage industry, wooed by 13 Lebanese importers and distributors to sample over 400 varieties of products from over 100 Italian producers.The DOCG wine -- meaning it has earned the highest designation of quality among Italian wines -- is named for the town of Valdobbiadene, where the landscape and designation tend to result in a superior, pricier product.Italian Trade Agency said this type of wine represented an astounding 24 percent market share of imported Italian wines in Lebanon in 2018, with a value of over $1 million.However, while the market share of French wine in Lebanon in terms of consumption decreased from 75 percent in 2013 to 59 percent in 2018, Italian wines saw their market share grow by 3 percent to 11 percent last year.
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