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Next year HBO is cutting the cord and selling its popular streaming video service HBO Go as a stand-alone product, as more Americans choose to watch the Web, not the TV.HBO has about 30.4 million subscribers according to research firm SNL Kagan. HBO CEO Richard Plepler said Wednesday that the network's move is aimed at targeting the 80 million homes in the U.S. that do not have HBO but may want access to its content -- and especially those broadband-only homes. HBO is believed to get at least a $15 cut from the pay-TV packages that its service is bundled into.Since "The Sopranos," HBO has been a model for premium cable networks looking to woo viewers. In a sign of the intensifying rivalry between the two services, HBO has steadfastly refused to license streaming rights to its award-winning series to Netflix. Instead, HBO struck a deal with Amazon's streaming service. Those tasks have largely been handled by the pay-TV providers that include HBO in their packages.
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