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Like Activision's "Skylanders" series, "Infinity" requires users to place a physical toy on a reader to portray that character on screen, either in franchise-specific "playsets" or in the open-ended "toy box" mode, which allows users to design their own levels with an array of Disney characters, vehicles and props.The brand-busting introduction of "Infinity" in 2013 helped push Disney's interactive division to become profitable for the first time in six years, though Disney reported in its Aug. 4 earnings call that "Infinity" sales have recently slipped. When "Infinity" launched in 2013, Disney dubbed it a platform – not just a game – and promised it would be a new way to give consumers interactive content based on films and TV shows, instead of typical stand-alone titles.John Blackburn, general manager at lead "Infinity" developer Avalanche Software, said creating "Episode VII" content for "Infinity" proved challenging since the team secretly working on it had to be kept small and testing the game before "Force Awakens" footage was released meant employing codenames for characters and locations.Regardless of the rise of "Star Wars" in "Infinity," it won't totally choke the toy-game series.
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