Hyundai Motor Co. Vice Chairman Euisun Chung, left, stands with CEO and President Dave Zuchowski next to a plug-in Sonata during the North American International Auto Show, Monday, Jan. 12, 2015 in Detroit. (AP Photo/Carlos Osorio)
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The 50 percent fall in the gasoline price in the U.S. is making electrics and hybrids less competitive with gas-fueled cars, and making it harder for companies to boost investment in alternatives in a market that is back in love with guzzlers.GM doubled down on its position in the electric car market, unveiling a 320-kilometer Chevrolet Bolt to challenge Tesla, and a snazzy updated Volt.GM also launched an improved model of the Chevy Volt, its plug-in hybrid that, while remaining the best-selling U.S. electric since it was brought to market four years ago, has still not captured a mass audience.At the same time, said Gutierrez, another dynamic is working: Manufacturers have incorporated new fuel-saving technologies in their traditional combustion engines, making them more competitive with hybrids and electrics.Nevertheless, all automakers are under the pressure of tough government targets to raise their average fuel efficiency of their fleets to 4.2 liters per 100 kilometers by 2025 .
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