Maserati shows off their Alfieri concept car during the media preview at the North American International Auto Show (NAIAS) on January 13, 2015 in Detroit, Michigan. Scott Olson/Getty Images/AFP
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The next time you buy a car, you might want to pause a while longer to decide what color you choose. Top automakers throw millions of dollars at researching what the latest tastes are, and say the color of a vehicle is so important to customers that it can be the difference between buying or not.White where it's hotSitting at a white table, on white chairs, in a white room, Oona Scheepers of Volkswagen told AFP: "White for cars really peaked in the 1970s and 1980s, and then all of a sudden disappeared.However, Scheepers, head of design, color and trim, said black was still Volkswagen's best-seller – but only just.'Chinese prefer bold'Susan Lampinen, chief designer, colors and materials, at Ford, said the color was so crucial to some people that they would buy a car purely because of that – never mind the design of the vehicle.
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