File - Fitness trackers are relatively cheap at about $100 and are commonly given as gifts.
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Deepak Jayasimha's fitness tracker is now with his father-in-law in India, where it sits unused.One research firm, Endeavour Partners, estimates that about a third of these trackers get abandoned after six months.A health care investment fund, Rock Health, says Fitbit's regulatory filings suggest that only half of Fitbit's nearly 20 million registered users were still active as of the first quarter of 2015 .Fitbit gets the spotlight because it started trading publicly last month and has 76 percent of the U.S. market share by revenue, up from 64 percent a year earlier, according to the NPD Group.In a statement, Fitbit said it intends to remain a market leader through new features and services to boost user engagement and revenue. The company said it keeps users motivated by offering ways to compete with friends and family and awarding virtual badges for hitting fitness milestones. Fitbit added that people who regularly use their devices make healthier choices. The statement didn't address Fitbit owners who've stopped using the device.Withings CEO Cedric Hutchings said the company tried to design a device that was primarily a watch, so people will want to wear it regardless of its tracking capabilities.
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