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Apple is striking a power chord with a new music service in a bid to drown out offerings from established players such as Spotify, Deezer, YouTube and Pandora.Even though Apple Music, set to launch later this month, combines on-demand music with a social network for artists and the global popularity of the California company's hardware creations, it will still face a challenge of winning over people from services they already use, analysts say. Apple Music will do likewise, while also adding real people who design playlists based on artists or genres.Everyone who updates an Apple device to the coming iOS8.4 operating system will be able to get three months of Apple Music free.Apple Music also promises to boost rivals a bit by igniting interest in streaming music overall.The components of Apple Music set up the potential for listeners to hear new music, connect with the artists at the social network and then easily buy songs for download from iTunes.
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