In this photo taken Monday, March 23, 2015, Vessel CEO and co-founder Jason Kilar, left, and co-founder Richard Tom pose for a photo at their headquarters in San Francisco. (AP Photo/Eric Risberg)
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Instead of free-for-all distribution supported solely by advertising, Vessel will charge $3 per month for exclusive early access to clips of musicians, sporting events, comedians and many other forms of entertainment not available on YouTube or any other digital video service for at least three days. CEO Jason Kilar, formerly head of Hulu Plus, believes Vessel's model will be able to pay video producers about $50 per 1,000 views of their clips on the site. Many clips are free and supported by ads, just like most video on YouTube.Before Vessel, Kilar spent five years running online television streaming service Hulu, which was launched in 2007 by a group of TV networks trying to counter YouTube's popularity. By the time Kilar stepped down in 2013, Hulu's premium Plus service had attracted about 6 million subscribers, though it never mounted much of a challenge to YouTube, where about 300 hours of video is posted per minute.
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