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Casey Cooper is one of the most famous drummers on the planet right now.Startups such as Ampli.fi and YouNow are helping foster a digital economy around live video.Different performers have different reasons for preferring live video. YouTube just announced the ability to go live from your mobile phone. And cable giant Comcast is among several companies that invested $15 million in October in YouNow, a live-streaming service popular among teens. Live video requires habits that feel like a return to the old days of broadcast TV.Facebook Live stored its videos from the start. That allowed Candace Payne's giggling live selfie of trying on a Chewbacca mask to become an internet sensation with 160 million views since May, making it Facebook's most popular "live" video so far. The big question is whether and how live video can turn into a real business. Twitter, for instance, will stream 10 Thursday Night Football games in the coming season and has already sold 60 percent of its ad spots.
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