This file photo taken on June 13, 2016 shows the Apple logo displayed on a screen at Apple's annual Worldwide Developers Conference presentation at the Bill Graham Civic Auditorium in San Francisco, California. AFP / GABRIELLE LURIE
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You can expect to hear a lot more from Apple about the virtues of mobile apps and online services in the coming months.As a result, Apple's overall revenue fell 15 percent to $42.4 billion for the three months ending June 30 .The biggest bright spot in the company's report was a 19 percent sales jump for the segment that includes iTunes, Apple Music, the App Store and services like Apple Pay and iCloud storage.Apple's still optimistic about the iPhone, CEO Tim Cook assured analysts on a conference call. But he also boasted that Apple's online services will produce as much revenue as a Fortune 100 company by next year. Separately, Apple has been tweaking the App Store itself.The ads should increase Apple's revenue, according to Credit Suisse analyst Kulbinder Garcha. He estimated Apple's annual take from apps and services could more than double in a few years, reaching $54 billion by 2020 .
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