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Virtual reality is big at South by Southwest Interactive, the annual Austin, Texas, tech festival that wrapped up Tuesday.The opportunity could be big: Deloitte Global predicts that virtual reality will have its first billion dollar year in 2016, with about $700 million in hardware sales and the remainder from games and other VR "experiences".And audiences appear to find VR especially engaging, at least so far. People are 7.5 times more likely to share such videos compared to fixed-frame video, VR journalist Sarah Hill said during a packed SXSW panel discussion on VR storytelling. Google threw a VR party to showcase its Tilt Brush 3D VR painting app.Still, creating virtual reality pieces remains rife with challenges. Andrey Doronichev, a product manager for VR apps at Google, said one of them simply involves teaching audiences what to expect from VR pieces.
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