This photo provided by Apple shows the family of iPads, from left, the iPad mini 4, the new iPad, the 9.7-inch iPad Pro and the 12.9-inch one, along with the Apple Pencil. (Apple via AP)
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Apple is cutting prices on two iPad models and introducing red iPhones, but the company held back on updating its higher-end iPad Pro tablets.The iPad Air 2 is replaced by a new model simply called the iPad.The standard-size iPad is now cheaper than the smaller Mini model.The 7.9-inch iPad Mini 4 now comes with 128 gigabytes of storage starting at $399, rather than $499 before. Apple is eliminating the 32-gigabyte model, which used to sell for $399 . In the last three months of 2016, iPhones generated 10 times the revenue as iPads. Unit sales of iPads fell 19 percent from the previous year. Dawson agrees that the number of tablet owners is still growing, even if overall sales are declining because people aren't upgrading often. He said the new $329 price for the 9.7-inch iPad should help spur sales.
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