A customer is seen behind an Apple's new iPhone X advertisement board during its global launch at a cell phone store in central Moscow, Russia November 3, 2017. REUTERS/Tatyana Makeyeva
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Long, snaking lines formed outside Apple Inc. stores in Asia early Friday as fans flocked to buy the new iPhone X, a turnout that contrasts with the more lackluster launches for the past two iterations of the premium smartphone.Strong initial demand underscores Apple's upbeat sales forecast for the year-end holiday shopping season, provided just hours before iPhone X sales began.Just 30 people turned up for the September release of the iPhone 8, an incremental update of the iPhone 7 .Chief Financial Officer Luca Maestri told Reuters on Thursday that Apple was "quite happy" with how manufacturing of the iPhone X was progressing.In Apple's Omotesando store in Tokyo, some 550 people were waiting in a line stretching to around 600 meters.Lines also started to form outside Apple's New York City stores on Thursday evening, with a salesperson at one shop in the Upper West Side telling Reuters about 20 people had queued up so far.
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