FILE PHOTO: The Microsoft logo is shown on the Microsoft Theatre in Los Angeles, California, U.S. on June 13, 2017. REUTERS/ Mike Blake/File Photo
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Microsoft's Bing search engine has long been a punch line in the tech industry, an also-ran that never came close to challenging Google's dominant position.But Microsoft could still have the last laugh, since its service has helped lay the groundwork for its burgeoning artificial intelligence effort, which is helping keep the company competitive as it builds out its post-PC future.Bing launched in 2009 as a rebranding of Microsoft's earlier search engines. Just weeks later, Yahoo and Microsoft signed a deal for Bing to power Yahoo's search engine, giving Microsoft access to Yahoo's greater search share, said Cornett, who worked for Yahoo at the time. While Google also has the advantage of a powerful search engine, other companies making big investments in the AI race -- such as IBM or Amazon -- do not.
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