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Li is the most popular character in "Love and Producer," a Chinese simulation game that has been downloaded more than 10 million times since debuting in December, mostly by women seeking steamy fantasy affairs with its four virtual suitors.The game, and a separate one also aimed at women in which users can "mother" a frog character, have leapt into the top ranks of China's most-downloaded mobile games.Created by Nikki Games, a developer in eastern China, it was patterned on Japanese "otome," or "maiden" games, simulated-romance worlds generally aimed at women.Various estimates put the percentages of U.S. women who regularly play mobile games at 50 percent or higher, boosted by popular apps like the puzzle game Candy Crush.Chinese consultancy iResearch said women accounted for 24.1 percent of gamers in China in 2016, but that figure is projected to climb.
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