FILE - In this Tuesday, April 18, 2017, file photo, a conference worker passes a demo booth at Facebook's annual F8 developer conference, in San Jose, Calif. Facebook Inc. reports earnings Wednesday, Jan. 31, 2018. (AP Photo/Noah Berger, File)
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Facebook Wednesday reported a big jump in profits even though people are spending less time on the world's biggest social network.The company said its priority is to encourage personal interaction among users, rather than simply boost the number of hours they spend on Facebook.Co-founder Mark Zuckerberg said changes enacted by Facebook cut time spent on the site by some 50 million hours per day. But Facebook's chief operating officer argued that having users engage more with friends' posts could lead to further financial opportunities for the company.Facebook is giving posts from friends and family priority over content that is not as likely to engender genuine personal interactions, according to Zuckerberg.Facebook said the number of monthly active users hit 2.13 billion in the past quarter, up 14 percent from a year ago.
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