Instagram ripped a page out of rival YouTube’s book in an effort to preserve its status as a cool place for young people to share and view content. (AP Photo/Jeff Chiu)
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Video will be available through Instagram or a new app called IGTV.In this case, Instagram is mimicking Google's YouTube.YouTube now boasts 1.8 billion users.Instagram, which Facebook bought for $1 billion six years ago, now has 1 billion users, up from 800 million nine months ago.Instagram doesn't currently allow video ads, but Systrom said it eventually will. When the ads come, Instagram intends to share revenue with the videos' creators – just as YouTube already does.
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