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Technology firms tackling the challenge of autonomous driving are focusing on the "user experience" of vehicles that are increasingly becoming an extension of people's digital life. Carmakers and tech firms are refining the systems for self-driving navigation and safety. But with full autonomy still likely years away, there is a growing interest in making cars a place to live, work, communicate and enjoy the ride.Byton, the China-based electric carmaker expected to launch its first vehicles late this year, showed its sedan with a 48-inch display panel, covering the width of the dash, where riders can watch movies, check messages and get other information -- although the full array of services won't be offered while someone is driving.The Byton car will use facial recognition to customize the experience for drivers and passengers, with personalized music and recommendations.Bowden said these systems can be especially useful for autonomous rideshare vehicles, allowing personalization of the experience through cloud-based technology.
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