(Photo courtesy of Etihad Airways)
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Etihad Airways revealed this month new uniforms at a spectacular show in Abu Dhabi, paving the way for a new age of glamorous and sophisticated flying.The collection possesses a style which has come to characterize the Etihad Airways brand and which will enhance the airline's reputation as the standard-bearer of superlative customer service.Unveiled at a catwalk show held for global media, the launch has been timed to coincide with the arrival of Etihad Airways' fleet of Airbus A380 and Boeing 787-9 aircraft, equipped with the airline's revolutionary new cabins. Multiaward winning New York-based photographer Norman Jean Roy, whose prolific career includes work for leading publications such as Vogue and Vanity Fair, leading fashion brands and Hollywood studios, was commissioned by Etihad to capture a set of photographs of the new collection.The new uniforms will be introduced system-wide from Dec. 27 and will be worn by Etihad's cabin crews and ground teams.They feature new designs for the airline's butlers in The Residence by Etihad, first-class in-flight chefs, business class food and beverage managers, cabin managers, cabin crew, flying nannies and airport and lounge teams. The uniforms have been created incorporating almost all the colors of Etihad's brand palette.Style and image have been re- examined in line with the new Etihad collection.
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