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Hotels don't want guests to have to linger at the front desk – or even stop by at all.New programs are helping speed up the check-in process for busy travelers, or in at least one case, letting them go straight to their rooms by using their smartphone to unlock doors. Starwood Hotels and Resorts Monday became the first chain to let guests unlock doors with their phones.Hilton Worldwide is the only other hotel chain to publicly acknowledge plans for mobile room keys – which it plans to roll out at the end of 2015 at more than 250 U.S. properties in its Hilton, Waldorf Astoria, Conrad and Canopy brands. Marriott International launched the ability to check in through its app at 330 North American hotels last year. By the end of this year, the program will be live at all 4,000 hotels worldwide. When a room becomes available, a message is sent to the guest's phone. The top 15 hotel companies have more than 42,000 properties worldwide with a combined 5.2 million rooms, according to travel research firms STR and STR Global.Finally, only one phone can be linked to a room at a time.
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