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A rental company in Orlando, Florida, is offering "halal vacation homes" with curtained pool decks and rooms with prayer mats and copies of the Quran. A British company's app lists gourmet restaurants serving halal meat in London and Dubai, while a Boston-based developer's app offers travel guides for 90 cities with local prayer times and a compass pointing Muslims toward Mecca for daily prayers. The so-called "halal tourism" market was once seen as a niche revenue stream, limited to pilgrimages like the annual multibillion-dollar revenue stream generated by Muslim travelers to Mecca.But now there's a movement in the tourism industry to widen the "halal tourism" market to cater to Muslim travelers worldwide, particularly those from wealthy Gulf Arab states.Halal in Islam literally means that which is permissible.Irfan Ahmad is another app developer tapping into the Muslim market. His app, called Irhal, lists sightseeing and shopping as well as maps for mosques and halal restaurants.
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