A general view of Croatia's UNESCO protected medieval town of Dubrovnik August 28, 2012. REUTERS/Marko Djurica
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Europe's tourist hot spots are looking for new ways to cope with "overtourism," where cities like Venice, Dubrovnik and Barcelona are struggling to manage huge crowds arriving daily on cheap flights and cruise ships.However, rather than trying to limit the number of visitors, who spend money on hotels, meals and souvenirs, the overcrowded cities are coming up with ways to channel tourist flows away from the most popular attractions.Barcelona meanwhile is working on a joint marketing plan with the region around the city in an effort to get tourists to venture beyond the city's most famous sites such as the Sagrada Familia Church or the Las Ramblas boulevard.The booming cruise industry is one of the biggest challenges for some cities.In Dubrovnik, multiple cruise ships often disgorge thousands of passengers in one day, making the city's streets noisy and overcrowded.The WTTC and consultancy McKinsey plan to work with six cities to try out various tactics to combat overcrowding.
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