Italy's former Prime Minister Silvio Berlusconi looks on during a speech from the stage in downtown Rome in this November 27, 2013 file photo. REUTERS/Alessandro Bianchi/Files
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Former premier Silvio Berlusconi, famed for his face lifts and hair implants, has opted for a sharp image change in reaction to the rise of younger rival Matteo Renzi, agreeing to be shown wrinkled and without make-up by a U.K. newspaper on Sunday.Other Italian newspapers minutely dissected the portrait and concluded that the rise of Renzi, the 39-year-old mayor of Florence who has shaken up Italian politics since winning the leadership of the centre-left Democratic Party, had persuaded Berlusconi to make a virtue of his own age.During two decades in politics, Berlusconi, generally acknowledged as a master of television and media, has traded on an image of dynamism and energy which has been in no way affected by repeated and unashamed cosmetic surgery intended to preserve a youthful appearance.
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