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Six thousand dollars can buy a minute of air time, but a talk show episode can cost $240,000 . In Lebanon, media outlets are charging parliamentary candidates exorbitant prices for coverage. Whether beamed into living rooms on television screens or heard over the radio, legislative hopefuls are keen to get their messages out to their constituents before the May 6 election.Now, a minute of air time on some privately owned television channels will rack up a $6,000 bill.In a first, Lebanon's new electoral law has set a spending limit on campaigns and established an electoral commission to monitor media appearances.A total of 597 candidates are running for parliamentary office, including many newcomers who have railed against rampant corruption and nepotism in Lebanon.Those first-time candidates say they struggle to get coverage because it's too expensive.Lists like Kilna Watani and other non-traditional parties are targeting first-time voters – those that were not 21 in the 2009 election – through social media.
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