BEIRUT: Youths have always been one of the most important targets for the banking sector. Banks make great efforts to seduce and pamper young people from their early age in order to retain them on the long run. Therefore, it is essential to attract this segment by offering products and services that meet their expectations best.Flashback: A pioneer with the Swing account, SGBL was in 2000, the first bank to address youths. Recently, its youths offer was entirely redesigned to best satisfy the customers and respond to their challenging demands. Products have been tailored to accompany them through the different stages of their life.
From birth until the age of 12, SGBL offers a first banking experience with Swing, the must-have savings account with preferential interest rates.
Educational plans have been developed as well to guarantee the child’s education: Sogescool LBP loan to finance school fees and Cap Education to ensure the financing of school and university education through a life insurance plan.
On the other hand, SGBL has introduced abcbanque.fr, in partnership with Societe Generale (France), which is a website dedicated to children between 6 and 12 years of age, allowing them to understand money in an entertaining way (games, videos, various information) and get familiar with finance starting at an early age. A space for parents is also provided, offering points of reference and themes on financial education, budget management and money.
Similarly, within the framework of its partnership with educational magazines targeting children, a dedicated team visited a large number of schools, during the previous academic year, raising financial awareness among young people and stressing on the importance of savings since childhood.
Loyalty and awareness are essential starting at an early age. At the age of 12, SGBL accompanies teenagers throughout a new banking experience.
From saving to primary expenditure, SGBL helps youth learn how to deal in money wisely while easily satisfying their needs.
With the “Flyy” package, the young client will benefit from his first current account with a free debit card allowing them to make withdrawals and payments at their convenience.
The pack also offers two coupon booklets annually, giving the teenager the opportunity to benefit from various discounts and privileges at SGBL partner merchants.
As youngsters are distinctively active on technology products, especially the online ones, the bank focuses on maintaining and strengthening its relationship with them by launching regularly, on social networks (Facebook, Twitter, YouTube), contests giving them the opportunity to win numerous gifts that suit their interests (cinema, music, leisure, sports, etc.).
A very successful and fun operation was the Street Righter Competition, a graffiti contest launched on SGBL Facebook page, allowing youngsters to post their own graffiti and collect the highest number of “Likes.”
This graffiti contest was one of many means used by SGBL to communicate with teenagers allowing them to express themselves freely through their creativity in a fun environment.
Starting at the age of 18, youths see new opportunities coming their way and feel the need for banking assistance as they get ready to make the leap into the adult world and stand on their own.
Their needs increase: buying a car, a first job ... plans that require customized solutions to ensure their financial independence. Thus, the “ILive” package offers them, in addition to a current account and a free international debit card, various banking products and services.
The “ILive” card allows its holder to benefit from many offers and discounts at partner merchants such as Faraya/Mzaar offer which gave youths the chance to get the most out of the skiing season at preferential rates.
In addition to meeting youths’ banking needs, SGBL emphasizes on supporting them. Therefore, the bank participated, throughout the year, in several job fairs organized by universities to help students enter the working life.
Numerous students gathered at SGBL’s stands and participated in the “Funny face Competition,” launched on the bank’s Facebook page, and to maintain this communication trend with the youth, various competitions are constantly being launched on the bank’s social network websites.
From birth until the age of 25, SGBL stands by youths and accompanies them from the threshold of their adulthood and into their working life to support them in their projects.