BEIRUT: The NGO MARCH launched an online campaign against domestic violence on Father’s Day, to send “a stark message to those who are leaving a different kind of mark on their children.”
“MARCH is not celebrating all those great Lebanese fathers out there,” the campaign says, instead, they are sending a message to the more difficult ones.
The organization’s online platforms released a picture of a bruised and abused child, stamped with a caption saying “my father is stronger than your father.”
MARCH’S co-founder Jad Ghorayeb told The Daily Star that “the campaign seeks to support local organizations who are working on the ground to confront this issue.”
Ghorayeb said the new campaign was one of a series of photos raising awareness on the dangers of domestic violence released earlier this year.
“We started out with the issue of domestic violence against women, and now with Father’s Day we found that child abuse would be appropriate,” Ghorayeb said.