BEIRUT: Lebanese fast food chains jumped on the latest trend Wednesday, incorporating the now-infamous Suarez bite in social media marketing campaigns, after the Uruguayan player bit the shoulder of Italy’s Giorgio Chiellini in Tuesday night’s world cup games.
Local buffalo wings chain Lord of the Wings proclaimed “Why have a shoulder when you can have a wing!” in their Facebook campaign. The message appeared over a picture of Suarez clutching his mouth in seeming pain after the biting incident.
Lebanese brand Master Chips launched the “Crunch’em/We never meant the players” campaign the same day.
For its part, Shawarmanji jumped on the scandal bandwagon with an ad proclaiming “We’re not Italian but we're worth every bite.”