BEIRUT: Leila Serhan looks to put Lebanese talent at the forefront of the computer software industry after being named Microsoft's General Manager for North Africa, the Eastern Mediterranean & Pakistan, Tuesday.
Serhan, who was previously the General Manager of Microsoft Lebanon and Emerging Markets, was promoted to Regional General Manager Tuesday, replacing the former regional GM Sayed Hashish.
“I am very excited” said Serhan. “It is a place where you can bring Lebanese talent to the forefront.”
Serhan who lives and works in Lebanon, said that the "Lebanese have big ideas.”
However despite a present creative force, Serhan stressed that the cultivation of successful talent would require a mix of creativity and investment.
“We have a reservoir of creativity in Lebanon but the country still requires more investment," she said. "Microsoft can bring this combination of investment and talent."
Because she hails from the region, the General Manager said that she “has a vested interest in the area.” This would reinforce her position as a General Manager over the NEPA region.
Serhan has held multiple positions during her 12 years at Microsoft including: Small and Medium Enterprises, Solutions and Partners Director; Lebanon Country Manager; Business Manager; SME Manager and Marketing Manager.
Before joining Microsoft in 2002, Serhan worked for six years with telecom company Libancell, where she headed the Financial Planning and Budgeting unit, and was one of the youngest managers in the company.
Serhan graduated in 1996 from the American University of Beirut with a Bachelor degree in Business Administration.