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However, nation branding represents an area with huge amount of real-world activity and little existing theory.Simon Anholt, a leading expert on nation branding, predicted a day when the most significant part of foreign policy isn't defense or trade but image when countries would protect and promote their images through coordinated branding departments. Rafik Hariri was a leader with vision and patience. He was able to utilize most of the techniques of nation branding while the concept was still new. He discovered Lebanon's valuable niche very early. Distinguished human capital is the image he insisted to brand with, leading the way for generations to come.Hariri, a lifelong believer in the transformative power of education for individuals and societies, used the soft-power strategy to confirm, redefine and remind about the mission of Lebanon as a "State of Knowledge". While the image of South Africa was transformed by Nelson Mandela, the image of Lebanon was changed by Rafik Hariri.
The cycle of poverty and violence
traditional notions of poverty
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