An electricity cut card is attached to a meter in a building in downtown Beirut, Monday, Sept. 16, 2013. (The Daily Star/Grace Kassab)
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Fadi Maki is the man looking to subtly encourage Lebanon into making better choices, using the rising star of economic theory – nudge.Maki helped establish the Middle East's first center for nudge at the Qatar Behavioral Insights Unit in 2016 and then set up Nudge Lebanon in Beirut in February 2017 . While he was one of the first pioneer's in the Middle East, he expects that by the end of 2018 there will be centers across the region. While he says there have been challenges getting the government in Lebanon on board with the idea of a national nudge unit, Maki has already had successful interventions and believes nudge has huge potential in the country. Working with Electricite du Lebanon, Nudge Lebanon sent out three new bill reminders alongside a control group who received the usual reminder.Maki stressed the importance of continually testing and experimenting with nudge interventions and adapting.
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