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Vinifest, the four-day annual festival celebrating Lebanese wine, kicked off earlier Wednesday evening at the famous Beirut Hippodrome. The festival, which runs until Saturday, is now in its 12th edition, and has grown steadily in popularity since its first year to become one of the largest wine festivals in the Middle East. According to Farah, the growth of the industry can be attributed to an increasing taste for wine among Lebanese consumers, as well as a greater awareness of wine culture in general. Today, Lebanese wine is produced mainly in regions like the Bekaa Valley and the Chouf, and has seen its export market grow rapidly.According to Eliana Ibrahim, the association's president, the annual production of the Lebanese wine industry is equal to the wine sales in one week in China.
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