LONDON: Save the Children placed full-page adverts in British newspapers Wednesday listing the names of 373 Palestinian children killed in Israel's offensive on Gaza, as part of the charity's campaign for a permanent cease-fire.
The black-and-white advert in broadsheet newspapers carries the names of the children that the Palestinian Ministry of Health and United Nations (OCHA) have reported to have died between July 8 and August 3.
Readers are invited to send text messages as part of the campaign to force a permanent cease-fire "for the children of Gaza and Israel."
A fragile cease-fire in the Gaza Strip entered a second day Wednesday as Israeli and Palestinian delegations prepared for crunch talks in Cairo to try to extend the 72-hour truce.
The cease-fire has brought relief to both sides after 1,875 Palestinians and 67 people on the Israeli side were killed in one month of fighting.
In a separate statement, Save the Children said the public health system in Gaza was close to collapse and that half a million people were displaced from their homes.
Save the Children's David Hassell said: "For the sake of children and their families, we are hoping that this cease-fire holds.
"It is desperately needed, as essential services in Gaza have all but collapsed and we are struggling to reach the most vulnerable children caught in this conflict."