Palestinians work at a SodaStream factory on January 30, 2014 in the Mishor Adumim industrial park, next to the West Bank settlement of Maale Adumim.(AFP PHOTO/MENAHEM KAHANA)
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SodaStream, the Israeli firm under fire over its manufacturing operations in a West Bank settlement, is a global brand that produces a device for making home-carbonated drinks.The fact that one of its factories is located in a settlement seems to have gone more or less unremarked until SodaStream announced earlier this month it had signed Hollywood actress Scarlett Johansson as its "first-ever Global Brand Ambassador".Aside from the West Bank factory, SodaStream operates out of two facilities in Israel.And in 2012, SodaStream said it had begun constructing a new factory in Israel's southern Negev desert.In a recent interview with New York Jewish weekly The Forward, CEO Daniel Birnbaum said the Negev factory would not mean the company would close its West Bank operations, which would put hundreds of Palestinians out of work.
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