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As President Bashar Assad's re-election campaign was officially launched Sunday, with billboards erected in the capital and promotional spots being broadcast on state television, opposition activists were busy launching a counteroffensive.Assad is virtually guaranteed to win the election, to be held June 3, despite facing other candidates for the first time. In the last presidential election, held in 2007 as a referendum, Assad won over 97 percent of the vote. While the campaign is very unlikely to change the outcome of the election, it is still important for the world to pay attention to what is happening on the ground in Syria, the organizers said.Other social media users are using the official Assad campaign slogan – #sawa, meaning "together" – against him: "#BloodElections #Sawa to oust #Assad," tweeted @EagleSyrian1.While these campaigns are running from now until the elections, they are part of a wider aim of documenting what is taking place, according to Yazan, an assistant to the campaign.
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