In this photo dated Tuesday, June 5, 2018, workers of French-owned Central Danone company protest against a popular boycott campaign of their milk products, in Rabat, Morocco. (AP Photo)
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Lahsini is taking part in a boycott movement that began by targeting the biggest companies, largely owned by a handful of tycoons, and has morphed into a protest against the concentration of wealth and power in a country that had been spared the tumult of the Arab Spring eight years ago. The movement started on social media and is now worrying the government, and prompting some companies, like the local subsidiary of dairy giant Danone, to lower milk prices to calm consumer anger.In a country where the wealth of three Moroccan billionaires is equivalent to that of 375,000 Moroccans, according to 2018 Oxfam report, a large base of consumers joined the boycott movement.Consumers taking part in the boycott are turning to small businesses or rival producers instead.Centrale Danone lowered the price of milk by 15 percent, but also said the boycott forced it to cut raw milk purchases from local farmers and lay off workersThe boycott marks a new kind of protest movement for Morocco.
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