Apple watches are displayed following an Apple event in San Francisco, California March 9, 2015. REUTERS/Robert Galbraith
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Apple Inc. launched its long-awaited watch Monday, including yellow or rose gold models with sapphire faces costing up to $17,000, but investors questioned whether CEO Tim Cook's first product would be a breakaway hit.In a nod to both fashion and technology, Cook shared the stage with model Christy Turlington Burns, who used it to train for a marathon, and Apple engineers who showed off apps, including how to call an Uber car with the watch.Apple in September gave a sneak peek of the watch which included many features shown Monday.The Apple Watch sport will start at $349 for the smaller, 38-millimeter model. The standard version of the watch will start at $549 and the high-end "Edition" watch will be priced from $10,000, said Cook, who loved the Dick Tracy ability to hold phone calls by watch.
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