This photo combo of images provided by Facebook demonstrates some of the new measures Facebook is taking to curb the spread of fake news on its huge and influential social network. (Facebook via AP)
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What distinguishes real news sites from those devoted to fake news or other hyper-partisan takes on events?Mezzobit compared the underlying ad technology used at fringe and mainstream news sites the week of Dec. 5 .Carroll said he was more troubled by the similarities between mainstream and fringe sites. The study revealed that advertisers aren't shunning fringe news sites the way they avoid placing ads on sites that feature porn or gambling. And major ad networks appear to be letting advertisers place ads on fringe sites.Google also licenses its ad technology to advertisers it might not normally accept, indirectly profiting from such sites.
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