A woman on a bike looks at a graffiti of Republican presidential candidate Donald Trump in Barcelona on June 7, 2016. / AFP / JOSEP LAGO
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Trump's statement that Mondelez was closing a Chicago factory was erroneous, as the company quickly pointed out, but that didn't stop him from repeating it.It's unusual for a top presidential candidate, especially a representative of the business-friendly Republican Party, to attack major U.S. corporations by name.But over the course of his unconventional campaign, Trump has aimed his fire at a range of companies, mostly for shifting jobs abroad (Ford Motor Co., United Technologies Corp. unit Carrier Corp). It was the first time Trump included GM in his roster of corporate wrongdoers, though the Trump campaign later removed GM from the statement and declined to say why.Mondelez's response tracks what crisis management experts recommend for Trump-targeted companies.That means, for example, shoring up support in the U.S. Congress for the North American Free Trade Agreement, which Trump has said he wants to renegotiate.A trade lobbyist who asked not to be named because he has worked with one of the companies Trump has called out said Trump's attacks do not particularly hurt companies' reputations in Washington, because policymakers understand presidential campaigns are the "political silly season".
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