This photo taken on April 21, 2016 shows a woman walking past the Baidu booth at the China (ShangHai) International Technology Fair in Shanghai. / AFP / STR
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Internet giant Baidu, China's equivalent of Google, must change how it displays search results, regulators said Monday, following an outcry over the death of a student whose family used it to seek a cancer cure.In a response posted online, the Internet firm pledged to display "eye-catching" markers and warnings on advertised content and limit the proportion of paid search results to 30 percent per page.Baidu also pledged to set up a fund of 1 billion yuan ($154 million) to compensate future victims of paid content. In 2011, Baidu was forced to apologize after China's state television reported fraudulent advertisements had been posted on its platforms, ranging from phoney airline tickets to unlicensed pharmaceutical adverts.
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